Senior CRM Specialist

SENIOR CRM SPECIALIST

(Draper Utah In-Office)

JOB PURPOSE 

Support strategy, planning and execution of Acima’s CRM marketing campaigns. Assist and coordinate Email, SMS, Push, and Direct Mail programs to acquire qualified leads, grow new customers and re-engage lapsed customers.  

ABOUT ACIMA/UPBOUND 

Upbound Group, Inc. (effective February 27, 2023: NASDAQ: UPBD) is an omni-channel platform company committed to elevating financial opportunity for all through innovative, inclusive, and technology-driven financial solutions that address the evolving needs and aspirations of consumers. The Company’s customer-facing operating units include industry-leading brands such as Rent-A-Center and Acima that facilitate consumer transactions across a wide range of store-based and digital retail channels, including over 2,400 company branded retail units across the United States, Mexico and Puerto Rico. Upbound Group, Inc. is headquartered in Plano, Texas. Acima is headquartered in Draper, Utah. 

KEY RESPONSIBILITIES 

• Develop and implement email, SMS, Push, and Direct Mail campaigns including creating campaign calendars and reviewing content, audience targeting and campaign setup 
• Ensure campaigns are accurately produced, segmented, and delivered on a timely basis by working collaboratively with cross-functional teams 
• Open and track jobs with internal design, CRM teams and agencies 
• Liaise with data teams to ensure best-in-class automation and personalization techniques to drive value to our customers and our company 
• Coordinate communication of new campaigns to key stakeholders – both internal and external 
• Add value by evaluating, recommending and supporting testing of new programs and process enhancements  
• Monitor competitors and provide recommendations and insight 
• Additional duties as assigned, including supporting other Upbound Group brands as needed 
• Learn and grow in your CRM marketing expertise, and become a leader in your functional area and beyond  

JOB REQUIREMENTS 

• 3-5 years of marketing experience, including executing data-driven CRM programs 
• Email campaign management experience a must (Zeta, Salesforce, SendGrid/Twilio, CheetahMail, Sparkpost, etc.)  
• Experience working with content and creative teams including design and copywriting functions 
• Experience working in a CDP or marketing automation platform is a must, SQL knowledge preferred 
• Fintech or retail store-based marketing experience preferred 
• Creative and analytical with strong project management skills and a proven ability to provide insights and action plans based on data 
• Detail oriented and proactive project manager and creative problem solver 
• Dynamic and results-oriented, with positive attitude 
• Thrives working in a fast-paced environment 

COMPENSATION/BENEFITS 

• Competitive Compensation 
• Full health benefits, Medical/Dental/Vision 
• 401(k) match, 6%/3% 
• DTO (discretionary time off) 
• Health savings account (HSA) with company contribution 
• Fully stocked snack bar with beverages 
• Frequent company lunches 
• Onsite gym and shower facility 
• Free car charging 
• Unlimited use of Linkedin learning 
• College tuition reimbursement program 

Upbound/Acima are equal opportunity employers committed to ensure that all employment decisions are made on a non-discriminatory basis, and without regard to actual or perceived race.